Image bank CMS for OTT video platform
User Interface Design, Visual Design, Interaction Design, Icons
OTT pioneer Vimond's platform is in use by some of the biggest brands in TV – including NBC Comcast. They needed a new Image Bank module for the platform, where search, ease of use, and future proofing for touch interfaces were important aspects. The Image Bank handles image assets when serving up video content for sites like Watchable.com.
The design was made to work with the rest of the platform and an existing design legacy.
First, I went through all the previous design iterations and made a timeline showing the evolution of the design language, and the systemic requirements for a platform design language. I reduced and simplified the number of elements, the typography and the color palette.
The grid and a flexible typographic hierarchy set the tone, and togehter with a simpler color palette reduced the visual noise and made the layout and its features clearer. Plenty of whitespace aids the user in quickly understanding relationship of objects, and ways to manipulate the content.
Delivery included a full design & style guide and iconography.